Smackdown on Mother Nature

  

When flipping through magazines like M or Tiger Beat, looking for news about my favorite celebs, I remember always coming across this ad. I always had to look at it because Serena Williams was on it, one of the best tennis players in the world.

This right here is one of the reasons I'd always look at the ad. Tampax's use of testimonial automatically attracts people because Serena Williams is on it! Serena Williams is a major athlete, and if she is able to defeat mother nature with Tampax, then anyone can.

The target audience of this ad is obviously women, but it is specifically targeting athletic females, who have it tough when given "Mother Nature's gift."

Another advertising technique used is wit and humor, because Serena's shot has hit Mother Nature's gift right in the center. Next to the huge whole, the ad says, "Serena delivers a SMACKDOWN." This use of humor makes the reader want to buy the product, not only because it's funny, but because it really delivers the message that it will defeat that dreadful gift.

This ad also satisfies our need to achieve. Because Serena is such a successful tennis player, we feel that buy using this product, we can be as successful as her. Another need this ad satisfies is our need to feel safe. Because Serena trusts Tampax to prevent her game from being interrupted, we can trust it too and feel safe that nothing bad is going to happen while we're doing our daily activities.

I always love seeing this ad because Serena is the athlete of the advertisement, and I've got to love any tennis players on advertisements, they're representing one of my favorite sports! I also like that we feel a deeper connection to her because this ad shows that she has the same problems as just about every female out there. Because of the advertising techniques and the needs this ad satisfies, Tampax has definitely made it's product sound very convincing.