Gatorade=Success

There are so many people who drink gatorade, even though they are not necessarily being active. I know that I am guilty of drinking this drink with one of my meals or just for because I'm thirsty. So why is it that I choose to drink Gatorade instead of water, juice, or some other drink that could be healthier for me? Why do so many others choose to have a Gatorade instead of something else? Why is it that athletes are usually drinking Gatorade during the break times of their game? The answer is simple: it tastes good, and gatorade is equal to success.

Every Gatorade ad has a way of proving to the viewer that by drinking their product, they will become successful. For example, in this picture, Gatorade is stating that by drinking Gatorade, you will always win, therefore you will always be successful. After being exposed to this advertisement, even just drinking Gatorade you feel like a champion. People want to feel like their always winning, always being successful, and to most, drinking Gatorade allows for this. Gatorade becomes a reification in this advertisement, taking on a deeper meaning than simply a sports drink. In this ad, Gatorade becomes a way for someone to win. It becomes the key to success. Obviously, Gatorade doesn't really guarantee a win. I've played tennis matches, drinking Gatorade during breaks, and I've lost. Even though Gatorade doesn't really help us win, it's so engrained in our heads that it will, and that's why we choose to drink it.

There are more ways than one that Gatorade convinces us of its powers. There are many ads like this one that use successful athletes to prove the powers of Gatorade. Mikael Forssell, a soccer player, is used in the Gatorade ad, scoring a goal on a person made of clear liquid. What Gatorade is trying to show through this advertisement is that Gatorade is in Mikael Forssell, and that is why Mikael is able to score. It's also interesting that they chose to use a clear liquid as the goalie, because it's basically saying that Gatorade will beat out any of the other drinks. It was fascinating how Gatorade used images to speak the message to the audience. There was a limited amount of word choice because the image itself did most of the "talking." Overall, this ad is just another way that Gatorade shows that with it, you're unstoppable.

Gatorade also plays on our value assumptions. We believe that winning is good and important. Gatorade uses that value assumption to lure us in and make us want to buy their product. Because we feel so strongly about the importance of winning, we are drawn in and we buy the product, bringing in the cash for Gatorade. By playing on our value assumptions, Gatorade is able to make its products wanted, therefore making it a successful business.

Gatorade uses our drive for success, one of our many value assumptions, to get us to buy their products. No matter how silly it may seem to believe that Gatorade will allow us to win, I think that sometimes we actually do believe this. We've been exposed to so many ads that say it's true, whether it's flat out saying the statement or using successful athletes to prove it. You know what they say, if you repeat a lie many times, people are bound to start believing it.