Zooey Likes Pantene

As I was catching up on one of my favorite series, New Girl, I realized that there was a possibility that Zooey Deschanel might have done a commercial for a company. I decided to look it up, and sure enough she had done a Pantene commercial!

She has most likely made many people want to buy Pantene now for several reasons. First of all, the company used the advertising technique of testimonial to get viewers to want to buy the product. Because Zooey is saying that she likes the product, this makes others want to buy the product. If Zooey likes it, it must be good.

Another advertising technique used is plain folks. I'm not necessarily sure if this is where it would fall under, but it's the closest one it fits with. Pantene says that it donates a million dollars to help women fighting cancer. Because of this, people will think of buying Pantene as a good cause and will put more money into buying the product because it helps with a problem known to many.

There are also glittering generalities used. Pantene is saying that by using their product, you get longer, stronger hair, something that everyone wants. There is also a scene where Zooey is showing off her hair and it looks super shiny and healthy. In reality, there was probably a lot more that had to be done to get her hair to look like that. It definitely didn't end up like that just because she started using Pantene.

This ad also satisfies several needs. The ad satisfies the need to achieve and the need for attention. Everyone knows how difficult it is to grow out hair without getting split ends, and Pantene demonstrates that it is possible to achieve long and healthy hair by using their product. It satisfies our need for attention because by using this product, we will have the hair that everyone wants, and people will notice us because of that.

The target audience of this commercial are fans of the show New Girl, or fans of Zooey Deschanel herself. In general, though, this commercial targets female young adults, because the person in the commercial is around their age, and they feel like they can relate with the person in the screen.

All of these techniques allow for Pantene to be bought by many. Because they use celebrities like Zooey Deschanel, they draw the attention of many people who enjoy watching her. Because of their promises for defeating a problem people have when trying to grow out hair, split ends, they attract many as well. Lastly, because Pantene states that they are also donating to a greater cause, this makes Pantene that much more wanted.