Katy Perry's Popchips

 Popchips  have always been one of my favorite snacks, even before the celebrities started advertising how good they were. However, there is no doubt about it that using celebrities to advertise a product always helps the product's sales. There have been so many instances where I wouldn't even notice a product unless there was a celebrity associated with it. Advertisers use testimonial to attract customers to their product.

In this case, Popchips uses Katy Perry to advertise their product. Katy Perry is widely known for her music, and is mostly listened to by people from the ages 12-30. Because Katy Perry's fan's age span is so large, there are more people willing to buy her products. If Popchips chose a celebrity familiar to only younger girls, there would be less income for the product because the target audience is more specific. The target audience for this ad are women who enjoy Katy Perry music, and for people who look up to her as a role model. People who are similar to Katy Perry's wild personality are also attracted to the chips because the ad is saying that people like them eat Popchips.

There is also the target audience that just wants to be healthy. The ad makes it look like Katy Perry's body looks the way it is because she eats Popchips. Instead of lifting weights, she is lifting Popchips. The ad is trying to show that Katy Perry's workout is eating Popchips. This is another technique that the advertisers use to get the customers to buy the product. The simple solution of eating Popchips to become fit is what the ad relies on to attract those customers who want to be healthy.

Advertisers also try to make the ad memorable in some way so that when the consumer is going grocery shopping, they will be thinking about the product. By using gestalt, the advertisers capture the attention of the audience and make the ad memorable. The ads below are pretty bright and vibrant, which attracts the consumer. The ads also play with "in" trends such as vampires, which Katy Perry is pretending to be on the left hand side. On the right hand side, the advertisers are using wit to capture the audience by saying that there is nothing fake about Popchips. This pokes fun at plastic surgery because there are two Popchips bags side by side by her chest, and the ad says that even though they look good and it seems impossible, these chips are real.

Overall, the advertisers did a pretty good job advertising their product by using multiple techniques. I know that if I wasn't already familiar with Popchips, I would want to go try some after seeing these ads.